Revitalized Hair & Scalp Tea Tree Shampoo - 24 oz

From a Pioneering Vision to a Renowned Brand: The Story of Giovanni

In the 1960s, Arthur Guidotti had a passion for hair and a vision to revolutionize the industry. Based in Hollywood and Beverly Hills, he opened his own salon called "On Sunset," which became a hit among many Hollywood celebrities, including Lucille Ball.

However, after years of exposure to harsh chemicals, Arthur's hands started to react, prompting him to explore the possibility of developing his own line of professional hair care products. With only three employees and 12 products, the company embarked on a wild ride, selling to studio salons at MGM, Paramount, and Fox.

Growing up in the salons and the beauty industry, Arthur's son, James, developed a deep understanding of the needs of the natural consumer. Inspired by this, he set out to create a fashion-forward company that would cater to this underserved market. Giovanni's innovation in the natural channel was unprecedented, and the brand quickly became the #1 selling Hair Care Brand in the United States Natural Products Industry for over 10 consecutive years, according to SPINS data.

Today, James' passion for hair care and his desire to constantly innovate continue to drive the company's progress. Giovanni's commitment to high-quality ingredients and performance has earned it a reputation for bridging the gap between natural and salon-quality hair care since 1979.

Giovanni's flagship product, the Tea Tree Triple Treat Invigorating Shampoo, is a testament to the brand's dedication to excellence. Enriched with botanical oils, the shampoo helps with scalp care, alleviating dryness and flaking, while leaving curls feeling soft and defined. As a color-safe cleanser, the invigorating ingredients rejuvenate each tress while washing away the previous day's buildup, delivering unmatched clarity for both the hair and scalp.

Giovanni's products are not only high-performing but also eco-friendly. The brand uses organic ingredients and is Leaping Bunny Certified, ensuring that its products are cruelty-free. The sophisticated recyclable packaging further reinforces Giovanni's commitment to sustainability.

In the ever-evolving world of hair care, Giovanni continues to bridge the gap between natural and salon-quality, offering consumers a world of sophistication and performance they can trust. From Arthur Guidotti's pioneering vision to James' relentless pursuit of innovation, the Giovanni story is one of passion, dedication, and a commitment to excellence that has stood the test of time.

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