Hair Serum for All Hair Types - Ultra-Shine Anti-Frizz Smoothing

GIOVANNI, the leading hair care brand in the United States Natural Products Industry, has been committed to the Rule of Balance since 1979 - creating each product as pure and natural as possible without compromising exceptional performance. Pioneered by Arthur Guidotti, a passionate hairstylist in Hollywood and Beverly Hills, GIOVANNI has evolved into a full-range, salon-inspired hair care line found in natural product stores.

The GIOVANNI 2chic Ultra-Shine Anti-Frizz Smoothing Hair Serum is a prime example of the brand's dedication to high-performance, natural formulations. This serum protects and controls frizzy hair, taming even the most unruly types. The exclusive Dual Taming Complex, consisting of flourishing Tsubaki blossoms and nutritious White Tea, smooths and tames hair for a salon-worthy finish.

Designed to moisturize and replenish, this hair serum utilizes the natural emollient properties of exotic Noni fruit and rich Juniper Berry to increase hair's natural slip and restore a luminous shine. The result is manageable, silky-smooth tresses, regardless of hair type.

GIOVANNI's commitment to ethical, cruelty-free production is evident in the vegan-friendly and Leaping Bunny Certified status of their products. Formulated without harsh chemicals like lauryl and laureth sulfates, this hair serum leaves you with clean, strong, and conditioned hair, without compromising the sophisticated, recyclable packaging.

The brand's passion for hair care excellence dates back to the 1960s, when Arthur Guidotti opened his renowned salon, On Sunset, on the famous Sunset Strip in Hollywood. The bustling salon became a hit with many celebrity clients, including the iconic Lucille Ball, solidifying Guidotti's reputation as a true hair care pioneer.

Today, GIOVANNI continues to innovate and push the boundaries of natural hair care. The 2chic Ultra-Shine Anti-Frizz Smoothing Hair Serum is a testament to the brand's commitment to protecting and enhancing the natural beauty of hair, with a focus on using the finest, most effective ingredients. Whether your hair is unruly and frizzy or in need of a revitalizing boost, this serum is designed to treat and pamper your tresses for an undeniable shine and lasting vibrancy.

In conclusion, GIOVANNI's 2chic Ultra-Shine Anti-Frizz Smoothing Hair Serum is a must-have for those seeking a natural, high-performance solution to tame frizz, smooth flyaways, and restore the health and radiance of their hair. With its exclusive Dual Taming Complex, moisturizing properties, and commitment to ethical, cruelty-free production, this serum exemplifies the brand's ongoing legacy of hair care excellence.

product information: