GIOVANNI Tea Tree Triple Treat Invigorating Shampoo & Conditioner Set - for Dry, Flaky Scalp

From a Visionary Pioneer to a Renowned Brand: The Story of Giovanni

In the 1960s, Arthur Guidotti, a passionate hairstylist in Hollywood and Beverly Hills, had a vision and a love for all things hair. He started developing his skills at his own salon, On Sunset, which became a bustling hub on the famous Sunset Strip and a hit with many Hollywood celebrities, including Lucille Ball.

However, after years of exposure to harsh chemicals, Arthur's hands began to react, prompting him to explore the possibility of creating his own line of professional hair care products, as no others could be found at the time. With only three employees and 12 products, the company embarked on a wild ride, selling to studio salons at MGM, Paramount, and Fox.

Growing up in the salons and the beauty industry, Arthur's son, James, developed a deep understanding and passion for hair care. Inspired by the needs of the natural consumer, James had a vision to create a fashion-forward company that would offer a world of sophistication never before seen in the natural channel.

Giovanni's innovation in the natural products industry was a game-changer, catapulting the brand to the #1 selling Hair Care Brand in the United States Natural Products Industry for over 10 consecutive years, according to SPINS data.

Today, James' unwavering commitment to high-quality ingredients and performance has given Giovanni a reputation for Bridging the Gap between Natural and Salon-Quality hair care since 1979. His passion for hair care and his desire to constantly explore new possibilities have driven continued innovation within the company.

The GIOVANNI Tea Tree Triple Treat Invigorating Shampoo is a prime example of this commitment. Enriched with botanical oils of cooling peppermint, conditioning rosemary, and clarifying eucalyptus, this color-safe cleanser is suitable for all hair types. It effectively removes buildup without stripping color from the hair, leaving curls feeling soft, bouncy, and defined.

GIOVANNI's products are vegan-friendly and Leaping Bunny Certified, ensuring they are cruelty-free and never tested on animals. The brand's sophisticated recyclable packaging further reflects its eco-chic ethos, as it continues to bridge the gap between natural and salon-quality hair care.

From a visionary pioneer to a renowned brand, the story of Giovanni is a testament to the power of passion, innovation, and a relentless pursuit of excellence. With James Guidotti's leadership, the company continues to push the boundaries of natural hair care, delivering high-performance solutions that cater to the ever-evolving needs of the modern consumer.

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