GIOVANNI 2chic Ultra Shine Leave-In Conditioning & Styling Elixir for All Hair Types

GIOVANNI was the first full-range, salon-inspired hair-care brand to hit the natural product stores, and today it remains the #1 selling Hair Care line in the United States Natural Products Industry. However, the brand's origins can be traced back to a pioneering spirit. Arthur Guidotti, the founder, had a vision and a profound love for all things hair. He began cultivating his passion as a hairstylist in Hollywood and Beverly Hills, working alongside renowned icons such as Gene Shacove and "the father of hair color," Al Lapin. By the 1960s, Arthur's talents had matured, and he decided to open his own salon, called On Sunset, which became a bustling hub on the famous Sunset Strip and a hit with many Hollywood celebrities, including Lucille Ball.

Since 1979, the GIOVANNI Rule of Balance has been the driving force behind the brand's commitment to making each product as pure and as natural as possible, without compromising exceptional product performance. GIOVANNI is dedicated to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging, and marketed with extraordinary visuals and graphics.

The MOISTURIZING CONDITIONING ELIXIR, Giovanni's Ultra Shine Leave-In Conditioner, is a testament to this commitment. It treats and pampers your hair, revealing healthy-looking tresses without weighing them down, and restoring a luminous shine that provides manageability to detangle and silken your hair.

The secret lies in the exclusive Dual Taming Complex, consisting of flourishing Tsubaki blossoms and nutritious White Tea, which naturally beautifies each tress by smoothing and taming even the unruliest hair types. The formula is further enhanced with the addition of exotic Noni fruit to moisturize your tresses, and rich Juniper Berry to replenish and increase the hair's natural slip.

GIOVANNI's products are not only high-performing but also vegan-friendly and cruelty-free, with Leaping Bunny Certification. The brand's sophisticated recyclable packaging reflects its commitment to eco-chic, as GIOVANNI has been bridging the gap between natural and salon-quality hair care since 1979, always striving to use the very best ingredients and focus on high performance.

To experience the transformative power of the MOISTURIZING CONDITIONING ELIXIR, simply apply it evenly through damp hair, leave it in, and style as desired. Your tresses will be left feeling silky smooth, manageable, and radiating with a luminous shine.

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